Login / Register

FITNESS COURSES
Ofsted

Blog Archive

How to start a Personal Training business

Hadyn Luke posted this on Monday 30th of July 2018 Hadyn Luke 30/07/2018

Tags: Industry news

Fit_CMS_Blog_Images_Setting up a Personal Training Business_839x411px

A five-point plan for starting your personal training business

So you’ve passed all the relevant qualifications such as Level 2 Certificate in Fitness Instructing and Level 3 Certificate in Personal Training – but what comes next?

If you decide that you’d like to start your own personal training business, here’s our essential five-point plan.

1. Personal training – independent contractor or 100% freelance?

Many personal trainers work within an existing gym environment as an independent contractor, for the security of a regular income and fixed hours.

A typical day is likely to involve both training your own clients and being on hand to advise other gym members, as well as teaching classes, for which you might need further qualifications, eg. Level 2 Studio Cycling, Level 2 Kettlebells or Level 2 Circuit Training.

Finally, you may be involved in the general running of the gym, for example, opening and closing the gym and working on the reception desk.

For a route into this kind of role and an idea of what might be expected of you, see our blogs: Case Study: Lisa Revitt, Case Study: Cameron HaighCase Study: Rachel Sissons, and Case Study: Dewi Ferrero.

Other personal trainers prefer to visit clients in their homes and / or hire out studio / gym space for their own classes.

In both cases, you will need to follow the rest of the stages in our five-point plan.

2. Write a business plan

This is essential, as it will provide you with a framework for starting your personal training business and give you guidelines as you progress. It will also help you avoid common mistakes that new personal trainers setting up a business often encounter.

There are plenty of templates online but some of the key areas you will need to address are:

  • Target income and expenditure (overheads)
  • Competition
  • Marketing

It can help to familiarise yourself with standard business tools, such as SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

3.     Get all the paperwork in place

This will include registering your personal training business with HMRC, whether as a sole trader or as a limited company, registering for National Insurance contributions and setting up a business bank account to process payments.

An accountant will be able to give you professional advice on the best approach to setting up your business and tax obligations.

You will also need professional liability insurance in place and it’s recommended that you register with REPs (Register of Exercise Professionals) and CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)

4.     Decide who you want to train – and take a professional approach

Not all personal trainers offer the same services or work in the same way. Deciding on the approach that best suits you is a key part of setting up your personal training business.

There is a lot of competition out there and you need to be clear on the kind of clients you want to work with and the services you plan to offer. For example, do you want to work with professional sports people, the general gym goer, or do you want to become GP Referral qualified and work  witha particular segment of the general public, eg. special populations (high blood pressure, obesity), adolescents, the elderly?

Are there plenty of potential customers close to where you live or would it be better to travel to a central location like a gym?

Be professional in all your communication with your clients. Plan your calendar carefully and let clients know asap if you have to cancel or change an appointment. Devise programmes that are targeted to the client’s needs and vary the training to keep their interest.

5.     Plan your marketing and win clients

Decide on the best marketing tools to approach your potential customers.

These can include:

  • A website
  • Flyers
  • Business cards
  • Posters in a gym or other public places

Word of mouth often brings in new clients and this can be helped by strong testimonials from existing clients. This is where those working in a gym environment can benefit, as they have customers coming in all the time who they can build a relationship with before suggesting they take on 1-2-1 training.

In future blogs we will look at some of these issues in more detail. Good luck with your new venture!

CMS Fitness Courses

CMS Fitness Courses deliver a range of Fitness and Personal Training Courses in the West Yorkshire region. Offering high levels of support and flexibility to all our students, our values ensure we are market leaders in the delivery of Fitness and Personal Training Courses to the industry.

© 2016 CMS Vocational Training Ltd. - All rights reserved

Registered in England and Wales under company number 4108137
VAT number: 143 4089 23

Our calls are recorded for quality and training purposes

Site Map | Terms and Conditions | Privacy Policy | Terms of Website Use | Cookies Policy | Model Cancellation Letter

Website designed & managed by: Fluid Creative Media Ltd.

C.M.S Vocational Training Limited acts as a credit broker and only offers credit products from Omni Capital Retail Finance Ltd (registered in England and Wales, Reg No 7232938). C.M.S Vocational Training Limited is authorised and regulated by the Financial Conduct Authority. Our registered number is 779952. Credit subject to age and status.

Follow us, we are social


Ofsted